What Do You Need To Consider When Setting Up a Mobile Phone Insurance Website?
In this digital age, no brand is complete without a web presence. A strong website can be used to attract customers, promote your brand and drive conversions.
That being said; go to any search engine now and search for ‘mobile phone insurance’. You’ll see that there are droves (around 228,000,000 according to Google) of websites offering users similar mobile insurance.
Because there are so many mobile phone insurance sites out there the market has become quite saturated. This represents your challenge. Unless you’ve got a completely amazing USP hidden up your sleeve (and if you have then why aren’t you using it?), you’ve got to be able to craft a mobile phone insurance website that people want to visit. Spending money on taking out insurance (on anything) is not usually described as an enjoyable task.
With that in mind, it’s important that you think about exactly what consumers want to see when you’re building your website. Understanding your sites’ purpose and its intended audience will help you create something that’ll make your users time on the site as pleasant and as stress-free as possible.
Listed below are five key steps to follow when creating a mobile phone insurance website.
People like to know what they’re seeing and where it’s coming from. Having your brand proudly emblazoned on your site not only gives people a better idea of what they’re seeing, it shows that you endorse the site. This brand transparency can help build trust between you and your users.
You should use your brand name and logo as a banner, across the header and footer of your site on every page.
Don’t release something that you wouldn’t be happy to have your brand’s name associated with though. Many sites are let down either by poor design and/or irrelevant, out-of-date information. As such some of them are completely forgettable. You’ve got to keep your website up-to-date and ensure it’s designed so that it’s easy to navigate, read and use.
Remember your website represents your brand online, so if your website doesn’t perform well people probably won’t think much of your brand either.
What you’re selling to your customers should be obvious from the offset. Your very first page should have your best selling items and/or your latest offers advertised clearly. In the same vein, you should also word all your content so that it identifies and promotes your USPs.
Offer your users ways in which to contact you for more information. As well as including a clear call to action, such as a phone number or email, you should also include a contact form on your site for them to fill out. This is a great way in which to gain user data. You can even develop a mailing list and ask people if they would like to receive further offers and promotions from you. Ensure you make it obvious to the user what will happen with the information you collect, and give them the opportunity to opt out.
You should familiarise yourself with any disclaimers and terms and conditions you need to include and place them clearly on your website, possibly on their own page.
There is no point selling phone insurance if no one can buy it. Embedding an online payment form on your website will instantly turn your site from a glorified advertisement to a powerful digital marketplace.
Many comparison websites can be used to collect together the different prices of phone insurance across the web, so you can utilise these to gain an understanding of the prices your competitors are charging. Make sure customers are protected and their details kept secure by utilising trusted options, such as Paypal or Sage Pay.
Although this is a guide on how to create a mobile phone insurance website, and not how to create an insurance website for mobile phones, it’s important that you take into account how people will view your website.
Modern technology has presented people with all new ways in which to view content, and with which to become customers. What better place than to buy mobile phone insurance than on their mobile phone? If someone tries to access your site whilst they’re on the go and they can’t navigate it properly, then they probably won’t stick around for too long.
Same goes for if your mobile site contains too much data and takes forever to load. If someone gets bored waiting and looks elsewhere your site hasn’t just let you down, it’s lost you a potential customer. This is why responsive websites are quickly gaining popularity. You need to make sure your site is compatible across all platforms and on every browser.
Of course none of the above is possible if you haven’t planned out your budget. You should put a realistic amount aside for each process, including building and hosting the site, designing the layout, purchasing images and marketing your products.
Once your site is up and running you can consider investing in marketing tactics such as SEO and PPC, but for now focus your budget on maintaining the proper running of your mobile phone insurance site.
This article was written by Insurance2go, a leading online provider of mobile phone insurance.